SA’s Happy Pay launches pay-per-sale ad platform after $6.1m pilot
South African buy now, pay later (BNPL) platform Happy Pay has publicly launched Happy Ads, an AI-powered performance media platform that only charges retailers when a campaign results in a sale. Happy Pay provides zero-cost installment payments through its ad-subsidised payments network. Its platfo

Source: Disrupt Africa (Southern Africa) · South Africa
South African buy now, pay later (BNPL) platform Happy Pay has publicly launched Happy Ads, an AI-powered performance media platform that only charges retailers when a campaign results in a sale. Happy Pay provides zero-cost installment payments through its ad-subsidised payments network. Its platfo…
Part of the Africa Dev Week of October 23, 2026 weekly digest.